Overview
Movio’s Campaign Automation functionality is a real-time campaign solution specifically built for cinema marketers to enhance moviegoer journeys and behaviors. It scales the number of meaningful connections between moviegoers and exhibitors whilst automating workflows and reducing the time to create multiple campaigns.
Benefits
- Expand the moviegoer experience before and after a cinema visit with timely messages to build anticipation and kick-start their next visit
- Motivate concession and other spend by delivering targeted messages just as moviegoers begin to focus on their upcoming cinema visit
- Supplement transactional and demographic data with qualitative insights to understand why moviegoers behaved as they did
Use cases
- Operational emails – automate business-as-usual operational communications, such as ticket receipts and account creation confirmations, to both members and non-members
- Pre-session – promote concession sales with the best food and beverage option for each movie and viewing experience
- Pre-session – provide moviegoers with pre-session reminders of cinema address, best parking locations, etc
- Post-session – seek feedback from your guests by directing them to an online survey after their visit, and recommend their next movie using Movio’s propensity algorithm
Key Terms
- Automated Campaign – a type of campaign that reacts to events in real-time
- Trigger – an event, usually performed by a moviegoer, that triggers an automated campaign i.e. moviegoer purchases a ticket
- Action – a reaction to a trigger sent by Movio, usually an email or SMS