The Audience Insights extension module uses Movio’s proprietary Propensity Algorithm™ to predict which movie a member is most likely to see.
Benefits
- Advanced Targeting – power up your segmentation and targeting capabilities using advanced machine learning techniques.
- Visualize Demand – easily assess the likely demand for each movie based on a moviegoers’ prior viewing history.
- Improve Strategy – refine your marketing and communications calendar based on the relative audience size for each movie.
Use Cases
- Refine marketing time and effort based on the likely audience size and composition for movies ‘Now Showing’ and ‘Coming Soon’.
- Identify the best content to feature in your emails and newsletters by analyzing the demand for each movie in your circuit.
- Supplement film bookers’ scheduling experience by forecasting the likely share of admissions for the coming week.
- Combine Recency, Frequency and Monetary (RFM) analysis with our intelligent propensity algorithm to craft highly targeted marketing campaigns.
What is propensity?
Propensity is a term used to understand the likelihood of a moviegoer performing a certain action. In Audience Insights, the Propensity Algorithm™ utilizes individual and collective behavioral inputs to determine the relative likelihood that a moviegoer will see a particular movie.