Overview

SMS is an additional send channel for Movio Cinema campaigns, as an alternative to the main email send mode. This send channel allows for marketing messages to be delivered to moviegoers’ phones instead.

Who is our SMS provider?

Our global SMS provider is ClickSend. When an SMS campaign is executed, ClickSend will handle the actual delivery of the message to the moviegoer.

What number will the SMS messages arrive from?

Dependent on the country, ClickSend will automatically assign a long or shortcode to deliver the message when a campaign is executed. In some countries, there is also the option to have a dedicated shortcode.

If you wish to have further details on this, please contact your Movio Account Manager directly.

What is double opt-in and why is it required in the US?

Double-opt in is a method for moviegoers to opt into receiving SMS messages and is a legal requirement in the US. See our blog post, The Importance Of Double Opt-In For SMS Marketing, for an explanation on why this is important.